Given the extensive usage of mobile phones to connect to the internet and execute searches using the mobile itself, local SEO is a concept that has gained high relevance. Before the mobiles and the large number of apps that users have to execute specific search topic using their mobile, it was the desktop and then laptop which was used. These two devices had more or less fixed location when the search was being executed by the user. Being given a wide list of response to the search query irrespective of geographic location was normal thing to happen.
With the mobile device however things have taken a sharp change. The mobile as the name suggests is not at any fixed location. When a user executes a search query from the mobile the normal tendency is to give higher priority to results that come up that is geographically closer to the present mobile location. SEO or Search Engine Optimization therefore has an added factor of being locally relevant. Web pages therefore must be taking this factor into consideration when they are being created.
Customers would have more interest in results that are thorn up by a search engine where they are able to visit personally and not just virtually. Business would naturally be benefited to a great extent if the SEO places this factor in the web page design and ensure higher listing by the Search Engines.
Some tips for optimizing a web page for local search
A business page should claim its entry into Google Places. It is not just registering there but also making sure that all details, like location, time of opening and closing and other such contact details are always updated. The profile must necessarily be complete in every detail. The category detail information must also be provided to Google. This way, the search engine throwing up the page reference in a search query would be more exact. In addition a link to Google+ Local page is also very important. More related to social interaction this has become a very popular norm to promote business existence to visitors these days. Google+ Local page features reviews, images and other such relevant posts. Visitors would get interested in obtaining information regarding these services displayed in such a manner.
Some additional tips for optimizing Google+ Local page
- The title of the page must contain the brand name. Along with this there must also be the location of the business while including these factors in the title; care must be taken to maintain the relevance of the title with the Google+ Local page.
- Keywords must be referenced in the keyword. To illustrate with an example. The word restaurant must be included if the business is about food and other factors served in the business.
- As mentioned before the category is very important factor. In the title for local SEO it is best to include the category if possible in the title itself. For example the title should be Chinese restaurant